Writing & Editing In defense of ‘click-bait’ headlines Most readers will put up with headlines that include phrases such as ‘you won’t believe what happens next’ or that tout lists, as long as those headlines lead to content worth sharing. By Jonathan RickJan. 24, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.