In front-page feature, Idaho newspaper fact checks a press release

The feature, titled ‘Anatomy of a Press Release,’ takes an in-depth look at a politician’s recent release. Is this a gut check for the PR industry?

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The feature, titled “Anatomy of a Press Release,” took an in-depth look at Republican Sen. Mike Crapo’s recent release.

Here’s what the paper had to say:

“Every day, the Times-News gets dozens of press releases. They come to us from stores, musicians, and politicians, all looking for free publicity for their event or platform. Most of the time, we’re happy to lend them some space, but we also like to check all releases for both spin and accuracy before we publish them. In the interest of transparency, here’s a look at a recent release from Sen. Mike Crapo, R-Idaho. In this case, the release is accurate, although much of the data is represented to look scarier than it might actually be.”

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