In lawsuit, victim alleges Toyota and its ad firm ‘terrorized’ her

This is weird. “Toyota Motor Sales USA and its ad agency of record, Saatchi & Saatchi Los Angeles, engaged in a bizarre, online ‘terror marketing campaign’ that frightened and harassed thousands of consumers via e-mails, according to a lawsuit filed Sept. 28 in Los Angeles,” Jean Halliday wrote for Advertising Age . Yeah, weird. “The suit claims the online effort, dreamed up by Saatchi to create buzz for the youth-targeted Toyota Matrix, involved a series of e-mails last yea…

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