In PR biz, nice guys and girls (usually) finish last

Are you too nice when dealing with the media? You shouldn’t be, said Bad Pitch Blog ’s Richard Laermer. “Over the past several years it seems that everyone has developed a new nicety with the media and with bloggers, presuming that if they’re really sweet and oh-so-darn helpful, reporters will be sure to feature them,” Laermer wrote. “While it’s true that being ‘nice’ works with old ladies and in (some) court hearings, it doesn’t work with repor…

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