In run-up to the Super Bowl, companies advertise their advertisements

Brand managers are trying several tactics—including teasers and social responsibility messages—to stand out against competitors during this year’s NFL championship matchup.

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National Football League athletes aren’t alone in preparing for Super Bowl LIII on Feb. 3.

Many marketers are warming up in anticipation of grabbing the attention of the millions of viewers who will tune in to watch the New England Patriots play the Los Angeles Rams.

However, those efforts might not lead to enough sales to justify the cost of an ad spot during the big game, so marketers are employing additional stunts and tactics to stand out. reported:

… [A survey by the National Retail Federation and Prosper Insights & Analytics] found that 76% of viewers see the commercials as entertainment, and only 10% say they are influenced to make a purchase. The ads carry more weight among younger viewers, however.

Seventeen percent of respondents ages 18 to 24 say the Super Bowl commercials influence them to buy, and 16% are prompted to search online for more information.

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