Soon, brands might be able to take out insurance for their tweets.
“Malcolm Randles, who issues cyber insurance policies for Kiln, a subsidiary of Lloyd’s of London, said brokers in Canada are keeping a keen eye on social media trends and are beginning to develop coverage for the consequences of unruly posts. ….
As employers increasingly use sites such as Facebook and Twitter to market products, communicate with customers, and collect information, they leave themselves open to regulatory, legal, and reputational risks.
And where there’s risk, there’s the insurance sector.