Increase your press release’s visibility up to 5,000 percent

Do you want to significantly increase your press release’s visibility? Just add a few visuals, a new study by PR Newswire says. However, 86 percent of press releases don’t include any visuals at all.

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• A text release with just one visual element sees a 92 percent increase in visibility. • A text release with more than one visual element sees a 552 percent increase in visibility. • A multimedia release with links to campaign microsites sees a 5,092 percent increase in visibility.

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