Marketing Independent coffee shops band together for ‘disloyalty’ program In an effort to pull caffeine-lovers away from Starbucks, Washington, D.C.-area coffee peddlers, shop owners have started up a card promotion. By Kevin Allen@kevin_j_allenJan. 16, 2014 SHARE Ragan Insider Premium Content Dawn Shanks, a barista at Peregrine, had this to say about the program to DC Eater: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.