Marketing Indian jewelry ad breaks barriers Agency Lowe Lintas aimed to challenge cultural norms in a spot about a bride getting married for the second time, and it has started something of a national conversation. By Kevin Allen@kevin_j_allenNov. 5, 2013 SHARE Ragan Insider Premium Content Lowe Lintas India’s national creative director, Arun Iyer, had this to say to Livemint about the commercial: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.