Influencer content must be amplified in 2020

According to a new report from Edelman, using influencers still offers a lot of upside for brand managers. However, you will have to put money behind the content to find an audience.

It’s no longer optional to use paid amplification for influencer marketing efforts.

If you want audience to find your content, you must pay to amplify your reach. That’s the finding of a new report from Edelman about trends affecting influencer marketing in 2020.

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