It can be exhausting to create all the content for a robust social media presence, much less staying on top of SEO.
Content marketing can be expensive, and your strategy won’t see immediate returns. However, creating content can raise your visibility, establish your brand position as an industry leader, and safeguard your organization’s reputation.
For PR pros, content—especially video—is still king.
Video outperforms many other content types on social media and holds attention longer than other messaging solutions. However, not every story is well-suited to the medium.
Top tips include:
- Turn a product review into a testimonial.
- Take customers behind the scenes to show how your product is made.
- Educate your consumer base with an on-camera tutorial.
To see the different kinds of videos that could benefit your organization, consult the full infographic.