Infographic: 12 crucial video marketing statistics

The pivot to video might have been overblown, but that doesn’t mean the tool can’t do plenty of good toward your messaging goals. Here are some statistics to consider.

Just how important is video for your messaging?

That’s the question every communicator must answer as they ponder investing in video production equipment and teams.

This infographic from Raw Shorts offers statistics for just how important video will be for your future communications.

Some key insights include:

  • 82% of online traffic will go to video by 2020.
  • 45% of people watch an hour of video on Facebook or YouTube every week.
  • 90% of viewers say product videos are helpful when making purchasing decisions.

To learn more about how video can help you achieve your messaging goals, consult the full infographic.


2 Responses to “Infographic: 12 crucial video marketing statistics”

    Yahjam Brian says:

    Sorry I couldn’t see the infographic that easily as when clicked, the image is too big. However, with some struggle, I was able to go through it. Probably the most rewarding and underrated statistic for me is the average time spent on both Instagram and YouTube. Now I will have to make adjustments.

    Qibbly says:

    Thank you for sharing these statistics. While it is harder to do; infographic companies need to provide better references than other websites. Adweek isn’t a reliable resource. We must validate video budgets with actual studies from credible research houses. Not bloggers and influencers who have large social media followers. No shade. Just saying.

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