Infographic: 30 ways Instagram stands out from other social media

How can you make sure your messages on the photo-sharing platform will reach the biggest audience? Consider these stats as you evaluate your current efforts and plan for the future.

For communicators hungry to reach a global audience, Instagram offers a feast of opportunities.

The photo-sharing app has over 1 billion active monthly users and skews toward an increasingly valuable market: consumers under 35. For marketers and PR pros, the platform is a gold mine.

So, what kinds of content and messaging are most successful? What can organizations do to reach bigger audiences?

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