Infographic: 5 influencer marketing trends to watch in 2022
That’s right, it’s time to get your Charli D’Amelio on.
Instagram shopping, trending songs on TikTok and the girl you know from high school who promotes a certain brand of canned sparkling water to her 13,000 followers—those are all byproducts of the booming influencer marketing market. The industry skyrocketed in 2021, with the market predicted to reach a value of $15 billion this year.
Two teen sisters from Connecticut gained fame through choreographed dances and high school-level relationship drama; now their family stars in a show on Hulu and rakes in millions of dollars in endorsement deals. Seth Rogen is an actor, writer and director…and a cannabis influencer. The NCAA’s decision to allow college athletes to own their names, images and likenesses, thereby opening the door for lucrative marketing partnerships, changed the name of the game in college sports in 2021.
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