What kinds of content work well on influencer marketing campaigns?
Whether you’re working with a micro-influencer or engaging with a celebrity’s enormous audience, you only have a few seconds to capture your viewer. Plus, audiences will be looking for authenticity and entertainment—and if you can’t deliver, you won’t only hurt your brand; your influencer partner might lose some irked followers.
This infographic from Linqia offers five tips for what influencer content must have to be successful.
Key insights include:
- Use longer copy for 23% better performance
- Attribute the content to the influencer when possible
- Include a call to action
To learn more about what can help your content succeed in an influencer marketing campaign, read the full infographic.