Infographic: 5 types of emails every organization should use

Email marketing is economical and effective—but marketers worry about overloading readers. Here are the basic approaches that you should consider sending your customers.

Email is still an effective marketing channel, but it’s crucial that marketers exercise caution when reaching out online.

Spam filters and email watchdogs are policing how companies try to break through, and overusing this tactic can backfire. However, industry experts say email still has an important role to play.

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