When it comes to social media marketing, one thing is certain: Nothing lasts forever.
What worked last year for your marketing strategy might not this year.
The landscape is constantly evolving, and brand managers must stay privy to the latest practices to have the upper hand.
Where—and on whom—should your organization be spending its marketing dollars? What must your social media team be prepared for? How are consumers communicating on these platforms?
These are all questions that keep brand managers up at night.