Infographic: 90 percent of conversations about brands happen offline

And 66 percent are ‘mostly positive,’ according to this infographic from the Word of Mouth Marketing Association.

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In case anyone doubts it, an infographic from the Word of Mouth Marketing Association drives the point home. Here are a couple highlights.

• Even with the proliferation of social media channels, 90 percent of word of mouth conversations about brands still occur offline.
• 66 percent of all brand-related word of mouth conversations are “mostly positive.”

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