Infographic: 90 percent of conversations about brands happen offline
And 66 percent are ‘mostly positive,’ according to this infographic from the Word of Mouth Marketing Association.
In case anyone doubts it, an infographic from the Word of Mouth Marketing Association drives the point home. Here are a couple highlights.
• Even with the proliferation of social media channels, 90 percent of word of mouth conversations about brands still occur offline.
• 66 percent of all brand-related word of mouth conversations are “mostly positive.”
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