Infographic: Anatomy of the corporate communicator
The job of a corporate communicator is a busy one, but it’s becoming increasingly important. Here’s how the role stacks up.
Almost 70 percent of corporate communicators share measurement reports with the C-suite, and 37 percent saw an increase in their PR budget in 2011.
Nearly half of communicators are satisfied with the marketing-communications alignment in their company, and 60 percent of senior PR professionals report directly to the CEO.
However, almost 90 percent of communicators feel they are under pressure to be the guardian of their company’s reputation.
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