Infographic: Common mistakes to avoid in your social media strategy

Online channels are powerful, but those platforms can amplify tiny sparks into firestorms. Here are important tips on how to get favorable attention—and avoid embarrassment.

Social media is becoming a bigger part of most marketers’ lives as they try to reach new customers and develop consumer trust.

With whopping user figures and new, powerful messaging tools introduced all the time, social media offers exciting opportunities for any organization. However, these digital megaphones also pose inherent risks.

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