This article originally ran in 2019 and is part of our annual countdown of the most-viewed stories from PR Daily.
With changing algorithms and shortening attention spans, it is crucial to invest wisely on social media content.
You have very little time to set yourself apart on social media platforms, so savvy communicators will take advantage of every opportunity. If video is performing well, double down on those snackable videos. If your audience loves to share graphics, make sure you create exciting visuals that pack a punch.
This infographic from MicroCreatives looks at the types of social media content that will be in demand in 2020.
Some of the areas it identifies:
- It’s increasingly crucial to target your audience with location-specific content.
- Video continues to grow, with 56% of users watching videos on Facebook, Instagram and Twitter.
- Virtual reality and augmented reality will be more popular as Facebook and others improve those technologies.
To learn about what kinds of content will satisfy your social media audiences next year, read the full infographic.