A cookie-cutter website won’t cut it.
As the digital face of your organization, web design and functionality can draw in audiences, but can chase them away just as easily. A dull website that is difficult to navigate simply won’t do.
Your website must captivate audiences right off the bat and information must be easy to find. It should tell a cohesive, compelling story and above all, load quickly.
What specifically can designers do to develop a website that is not only visually stunning, but also creates a positive user experience?