Infographic: Do you know your public relations ABCs?

An eye for detail, excellent interpersonal skills and keeping up with current events all play an important role in successful communication. This guide lists all the industry essentials.

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Public relations is not a one-size-fits-all industry; there isn’t a handbook for success.

There are, however, guidelines.

PR pros should know when they’re annoying journalists, rather than being thorough. Having clear-cut guidelines of what clients are expecting you to deliver—and what you’re expecting of them—will lead to success for both parties.

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