Social media is always changing—but some industry facts are starting to become industry institutions.
After the Cambridge Analytica scandal, some predicted Facebook’s dominance might wane. The FTC ruled that Facebook had to pay $5 billion in fines for data misuse.
Yet the company continues to hold a robust market share over other social media platforms. Over two-thirds of U.S. adults (68%) say they are Facebook users. That means the platform is indispensable for your efforts—except when it isn’t.