Facebook has been a tricky platform for many brand managers to navigate in recent years.
Algorithm changes and a crowded marketplace have made it harder for content creators to break through. Some experts have even proclaimed organic reach on Facebook as “dead.”
So, how should you use the platform for messaging in 2020 and beyond?
This infographic from Hootsuite offers stats to help guide your strategy.
Top tips include:
- Average engagement rate for posts is 3.6%.
- The platform remains the third-most-visited website for Americans.
- The average user spends 38 minutes per day on the platform.
Learn more about how users are interacting on Facebook by reading the full infographic.