If not, you could be missing out on a lot of potential fans.
According to an infographic from Jun Group, 40 percent of social videos effectively drive viewers to a brand’s Facebook page. Social videos are online videos that viewers can opt-in to watch and share with others.
What type of social videos are the most successful? Videos that are funny, do not include celebrities, and are 15 seconds or less. Take a look at some of these stats:
What else should you know about social video? More than half of all video viewers (63 percent) are female, and 60 percent of all viewers are between the ages of 18 and 44.