Visual & Video Communications Infographic: How color changes the perception of your message What hues, shades and tones are the best fit for your brand goals and your organization’s objectives? Consider these insights to help you decide on an ideal palette. By Ted Kitterman@tedkitkatJuly 16, 2019 SHARE The colors you use send a specific message to your audience.When designing your visual style, whether that’s on a website or in print, it is important to know what emotions you want your reader to feel. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.