What is your most important marketing channel?
Communicators report that owned media and social (shared) content are of increasing value in the modern media landscape. For many organizations, that means it is essential to create content in-house and push it out through social media channels and other online platforms.
Content marketing is a costly, long-term investment—and getting leaders who are focused on short-term gains to buy in can be an uphill slog. However, there is plenty of data to help you make your case.
This infographic from Point Visible shares just a few of the ways content marketing can boost the bottom line for many organizations.
Key stats include:
- For marketers, 88% believe owned media helps their audience view their organization as a trusted resource.
- Sales team feedback and social media listening are key channels for learning about audience content needs.
- The majority of both B2B and B2C marketers report using paid channels to distribute owned media.
To learn more about how your content can reach new audiences and develop deeper relationships with your customers, consult the full infographic.