Marketing Infographic: How do apples and Apple® compare? One keeps the doctor away. The other probably has an app that’d certify you as one. But which Apple is more notable? Find out. By Alan PearcyJan. 12, 2012 SHARE Ragan Insider Premium Content For instance, while cultivated apples account for 17 percent of all fruits devoured by Americans, Apple’s iPhone represents 28 percent of all smartphones owned in the U.S. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.