Infographic: How Pinterest can help you drive sales

The social media company asked frequent users about how their activity on the visual platform influenced the products they buy. Here’s how your organization can take advantage.

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Is Pinterest worth your time and effort?

PR pros know that the social media platform offers a wide range of opportunities for pushing your message. Now, Pinterest says, marketers should consider getting in on the action.

In a published survey, Pinterest asserts:

Compared to other sites, Pinterest is more likely to impact what people buy. When we ask people why that is, they point to the unique mix of inspiring images and personalized recommendations. That combo helps people move from open-minded discovery, to confident decisions.

Looking for the numbers? Pinterest says 90 percent of weekly users turn to the platform when making purchases, and 78 percent of users want to see content from brands.

If you are looking to meet your customers where they are, Pinterest suggests its visual venue might be the perfect online location.

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