What are some of the biggest changes to rock the PR industry in the last 20 years?
An infographic from MSR Communications asked just that as it blocked out the changing PR landscape from 1999 to 2019.
Some major changes concern the media upheaval, with newspapers giving way to online news.
Here are some key insights:
- Newspapers have declined, and newsrooms overall employ fewer people (down 23% in the last decade alone).
- Social media has made crisis communication more important than ever for PR pros.
- PR metrics have evolved from outdated measures like AVE to share of voice, SEO impact and web traffic.
How has your role changed in recent years, PR pros? To learn more about the rapid transformation of the industry, read the full infographic.