Infographic: How should you size images for social media platforms?

In a highly competitive digital ecosystem, visuals are crucial for earning audience attention and engagement. Consult this graph to ensure images are optimized for differing online channels.

This article originally ran in 2019 and is part of our annual countdown of the most-viewed stories from PR Daily.

Few things bring the social media scroll screeching to a halt quicker than a compelling image.

However, visuals that are distorted, blurry or slow to load stand little chance of earning a second glance.

Every social media platform has different needs when it comes to uploading images. What works on Instagram might not be ideal on Facebook. Additionally, optimal image sizes change from time to time, which makes it essential to stay up to date with the latest best practices.

To help keep images crisp and eyeballs on your brand in social media feeds, Constant Contact created this handy infographic, with ideal image sizes and dimensions for top digital platforms.

Insights include:

  • Your Facebook cover photo must be 820 X 312 pixels, or it will be distorted to fit these dimensions.
  • Optimal resolution for Instagram Stories is 1080 X 1920 pixels.
  • The ideal size for images shared in LinkedIn posts is 1200 X 630 pixels.

Check out the full infographic for more insight into ensuring your images draw viewers in, rather than steer them away.


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