Infographic: How small organizations can join the video craze

Concerned you don’t have the staff or skills to add videos to your PR strategy? Consider these options to put this potent communications tool to work for your organization.

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In 2018, if you aren’t posting videos, you’re working with one hand tied behind your back.

Video content, especially on social media, has been shown time and again to be a difference maker for online marketers. Videos increase engagement, hold audience attention and demonstrate professionalism and quality to potential consumers.

Yet video has significant embedded costs in both staffing and equipment. The cost can be enough to keep smaller organizations from jumping in.

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