Content Marketing Infographic: How to capture the Gen Z demographic These young consumers are becoming ever more influential. Here are tips for how to earn their attention and loyalty. By Ted Kitterman@tedkitkatSept. 16, 2019 SHARE For companies looking into the future, pulling in young consumers is essential.If you can’t bring in new shoppers, you eventually won’t have any buyers, so many marketers are hyper-focused on converting Generation Z, consumers ages 18–24. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.