For companies looking into the future, pulling in young consumers is essential.
If you can’t bring in new shoppers, you eventually won’t have any buyers, so many marketers are hyper-focused on converting Generation Z, consumers ages 18–24.
This infographic from Campaign Monitor offers fresh insight into what moves this unique demographic.
Key insights include:
- More than four out of every five (85%) say they use YouTube, and 32% use it more than any other social media site.
- More than half (58%) report checking email multiple times per day.
- More than a third (39%) subscribe to at least one newsletter.
To learn more about how to engage this key demographic, consult the full infographic.