Infographic: How to capture the Gen Z demographic

These young consumers are becoming ever more influential. Here are tips for how to earn their attention and loyalty.

For companies looking into the future, pulling in young consumers is essential.

If you can’t bring in new shoppers, you eventually won’t have any buyers, so many marketers are hyper-focused on converting Generation Z, consumers ages 18–24.

This infographic from Campaign Monitor offers fresh insight into what moves this unique demographic.

Key insights include:

  • More than four out of every five (85%) say they use YouTube, and 32% use it more than any other social media site.
  • More than half (58%) report checking email multiple times per day.
  • More than a third (39%) subscribe to at least one newsletter.

To learn more about how to engage this key demographic, consult the full infographic.

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