Many brand managers have taken to TikTok to court new audiences with short, funny videos.
One organization jumping on the bandwagon: the NFL.
So, why has TikTok taken off when Vine has been relegated to the dustbin of history? Perhaps we will never know—but marketers must know whether the platform is a good fit for their organization.
This infographic from Oberlo offers some insights for marketers looking to use the platform to reach younger demographics.
Top insights include:
- Some 41% of users are between the ages of 16 and 24.
- The app has 500 million active users worldwide.
- The average user spends 52 minutes a day on the app.
To learn more about what TikTok can offer your organization, read the full infographic.