Infographic: How to measure the success of your videos

With the hefty investment that comes with video creation, executives are going to want data to prove the success of the campaign. Here’s how to show off your big wins.

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Ragan Insider Content

Good video is a big investment.

Even if you buy cheap equipment and avoid costly styles that require heavy planning and editing, your videos are going to cost money. Couple that with the expense of distribution, and you might have some execs asking whether an expensive video campaign is worth the effort and expense.

More and more, PR pros are having to prove ROI on their efforts—including video.

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