Social media offers lots of exciting opportunities for communicators, but it also exposes your organization to new risks.
As online platforms struggle to contain the spread of fake news and disinformation, as well as to respond to controversial content and hate speech, some consumers say they won’t forgive an organization’s misstep.
In this infographic from AdColony, respondents said seeing offensive content alongside an organization’s ad damages the brand.
Other key insights include:
- Most users say they encounter offensive content on Facebook and YouTube.
- Consumers prefer to see ads on mobile games and YouTube, compared with Snapchat.
- Only one out of eight Instagram users is inspired to make a purchase by ads they see.
To learn more about how to safeguard your reputation as you promote your organization online, consult the full infographic.