A video can accomplish a great deal for your external messaging efforts.
The dynamic content format holds viewer attention longer than any other and is highly favored under many social media algorithms. However, it’s important to approach video creation with a judicious strategy.
Many marketers remember the infamous “pivot to video,” when so many online publishers rushed to create video content—but didn’t see significant return on their investment. Some even accused social media platforms of inflating their video statistics.
Tags: video marketing