If your content isn’t on a phone, it probably isn’t getting read.
That’s the gist of a new infographic from 16best.net. The company shows how mobile use has driven marketers to find new ways to reach consumers and to highlight exciting success stories from brands like Home Depot and Starbucks.
One thing suggesting marketers should invest in mobile content: There’s room to grow. Average conversion rates have gone up 64 percent for mobile devices, and 90 percent of consumers watch video on their mobile (compared with 60 percent on desktops).