Marketing Infographic in support of DVD release appeals perfectly to movie’s audience Focus on body count drew media coverage in addition to its reach of over 50 million. By Shel HoltzJune 24, 2015 SHARE Ragan Insider Premium Content Read about all the winning entries in the 2015 PR Daily Awards here. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.