Communicators are right to have healthy skepticism whenever a new platform is announced.
After all, Facebook, Instagram and YouTube provide plenty of opportunities, and why should you fix what isn’t broken?
This infographic from One Productions can help brand managers analyze whether they should invest resources in TikTok, the video platform that has gained popularity in recent months.
The infographic offers key insights on the platform, including:
- When brand managers should consider adopting TikTok
- How advertisers are using the platform
- Case studies from brands already on the platform
To get a full grounding in TikTok and its uses for brand managers, read the full infographic.