Infographic: Pinterest is a top traffic driver for retailers

The hot social network refers more people to retailers than Google+ does. Is your company taking advantage?


Is your company on Pinterest?

If it’s not, this infographic from Monetate might convince you it should be.

The social networking site is growing rapidly—the amount of unique visitors to the site increased by 429 percent between September and December 2011, and December alone claimed 7.21 million unique visitors.

But Pinterest does more than showcase pretty pictures—it helps business. In terms of social networks, Pinterest is the fifth largest driver of referral traffic, bested by Facebook, YouTube, Twitter and Yahoo!, respectively.

But before you abandon your current marketing plan for Pinterest, keep in mind that search engines and other retailers are still the largest drivers of referral traffic to online stores. Social media ranks third.

How can your company take advantage of Pinterest? The graphic offers a few suggestions:

  • Promote a lifestyle around your brand.
  • Use it like a focus group.
  • Crowdsource.
  • Run contests.
  • Inspire your team.

(View a larger image.)

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