And by “this,” we mean social media.
A survey of 200 U.S. companies found that 80 percent of their customers are using social media—yet many companies are approaching the social explosion lightly.
The brands that took part in the Dell survey (carried out by Forrester) explained the current status of their social media efforts:
• 50 percent said social media is serious, but not a core function
• Just 20 percent said it’s a core marketing function
• A mere 6 percent said their digital and listening strategies are integral