Good video content is expensive.
Equipment costs have steadily decreased as technology has improved cameras and made editing simpler; still, there is a significant investment when it comes to time and staffing.
Crafting the perfect video can take hours of labor and tie up important resources, yet the benefits generally outweigh the costs.
It includes these nuggets:
- Eighty percent of all global internet traffic will be video by 2021.
- Embedded videos on websites can boost traffic by 55 percent.
- Forty-four percent of consumers prefer to learn about products via video.
- Adding video can increase sales conversions by 80 percent.
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See the infographic below for more information about why video is so important for modern marketers and which aspects of their video strategy deserve the most investment.