Infographic: The formula for a perfect explainer video

Some top-performing creations help educate an audience about how to use a product or service. Here are tips for producing your own helpful how-to.

What compels a viewer to click on your video and stay until the end?

In many cases, it’s finding a step-by-step solution to a pressing problem or perplexing task.

Some of the top-performing videos on platforms such as YouTube are explainer or how-to videos.

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