What compels a viewer to click on your video and stay until the end?
In many cases, it’s finding a step-by-step solution to a pressing problem or perplexing task.
Some of the top-performing videos on platforms such as YouTube are explainer or how-to videos.
These opportunities can be a sweet spot for brand managers looking to find new customers online. Often, a business or service exists to fill a specific consumer need. By addressing that need with an explainer video, you can help increase your SEO and establish your organization as an industry leader.
What goes into a good explainer video?
Key insights include:
- Always use the active voice and robust language in your script.
- Mention competitors. Your audience will go looking for them anyway.
- On average, users will watch 46.2 seconds of your video—so get to the point quickly.
For more tips on how to create a clever video that will develop new sales leads and establish your organization as a industry powerhouse, read the full infographic.