Social Media Infographic: The (new) best time to post to social media A theory from HubSpot’s Dan Zarrella suggests that brands and people should share content during off-peak hours on social media. By Kevin Allen@kevin_j_allenJan. 19, 2012 SHARE Ragan Insider Premium Content He calls hit “contra-competitive timing,” and the notion is simple: Post content at off peak times, and your content will be free of the clutter and subject to more likes, retweets, and link clicks. He explains it (naturally) in an infographic: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.