Infographic: The person most likely to use Twitter is …

It’s neither a CEO—surprise, surprise—nor an ill-mannered athlete with extreme political views. This graphic explains the why, how, and who of Twitter.

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Among that 13 percent, the most likely person to use the social network is … a female, Hispanic, 20-something who attended college, lives in a big city, and earns either less than $30,000 or $50,000–$75,000.

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