Infographic: The rules of the road for influencer campaigns

When trying to build a relationship with a social media star, there are some essential steps to take and some common pitfalls to avoid. Here is a list of important do’s and don’ts.

Influencer marketing offers a terrific opportunity for brand managers to reach new audiences.

Social media personalities have developed important relationships with their audiences and often enjoy greater trust than corporations or large organizations. However, for the trust to transfer to your intended message, you must take care.

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