Infographic: Tips for creating ‘big rock content’

How do you ensure your content strategy will create something your audience can’t ignore? Here’s how you can take a big swing and repurpose your efforts afterward.

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When building a content strategy, it’s important to start with something big.

Your big idea—whether it’s research, entertainment or something that combines the two—should be striking enough to grab immediate audience attention and continue to draw eyeballs as you repurpose the content over time.

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