If you have market competition, you have to identify what makes your organization special.
An important part of differentiating your products is creating a distinct brand identity. This should include a mission statement, as well as a visual vocabulary and other style concerns.
The guide includes:
- Your brand’s history and background
- Description of an ideal client
- Logo variations
- Fonts, typography and color palette
See the full infographic below to learn whether you’re covering all the bases in your branding documentation.